The ancient myth of the Three Sisters of Plynlimon has been brought to life through vibrant animation designed to celebrate the epic landscape of Mid Wales.
Unveiled for the first time today (Saturday 18 May), the short film tells the story of three strong-minded women who each make their journey from Plynlimon in the Cambrian Mountains to explore the land beneath them, eventually forming the rivers Severn, Wye and Ystwyth.
Narrated by Hinterland actor, Ioan Hefin, the animation forms part of the Three Sisters of Plynlimon project led by Powys County Council, which aims to engage locals and visitors alike with the three rivers and how they have helped shape the land and life around them.
The project hopes that the modern take on the tale will inspire people young and old to re-connect with their heritage and to get out to enjoy the beautiful scenery of Mid Wales during Wales’ 2019 Year of Discovery.
Wendy Abel, from Mid and North Powys Destination Network, said: “Each river and the towns and villages they travel through have their own unique identities. Ystwyth is wild and adventurous, Wye is tranquil and picturesque, and Severn is vibrant and curious of the culture that surrounds her.
“Through this project, we want to celebrate not only the story of the rivers, but the communities and life around them too. We’re confident that the animated video will do just that, helping to capture the imagination of audiences and encouraging them to explore the area’s history and heritage in a way they may not have done before.”
Ben Pelhan, from creative agency Brickwall, which produced the animation, added:
“Our whole creative team loved bringing this story to life. Its scale is mythic, it’s tone wondrous, and of course it is set against the varied and stunning landscapes of Mid-Wales.”