Powys Tourism Research
Powys, located in the heart of Wales, offers stunning landscapes, historic castles, and vibrant market towns. Popular for outdoor activities like hiking in the Brecon Beacons and exploring the Elan Valley, Powys attracts nature lovers and cultural tourists alike. Its rich heritage and scenic beauty make it a key destination for Welsh tourism.
STEAM Report
This Executive Summary presents key findings from the 2023 STEAM (Scarborough Tourism Economic Activity Monitor) report for Powys. It outlines the economic impact of tourism in the region, highlighting trends in visitor numbers, expenditure, and employment.
The report provides valuable insights to support future planning and development in Powys' tourism sector.
If the full STEAM report is required, please email a request to tourism@powys.gov.uk.
Powys Cultural Tourism Study 2024
The Powys Cultural Tourism Study 2024 explores the role of culture and heritage in shaping the visitor experience across the county. This study examines how Powys’ rich cultural assets—including its historic sites, festivals, creative industries, and local traditions—contribute to tourism, community identity, and economic development.
The findings aim to support strategic planning and investment in cultural tourism, ensuring sustainable growth and deeper engagement with both residents and visitors.
Mid Wales Tourism Study
The Mid Wales Tourism Study 2023 provides an in-depth analysis of tourism trends, challenges, and opportunities across the region. Covering Powys, Ceredigion, and parts of Gwynedd, the study highlights visitor behavior, economic impact, and the region’s unique strengths—from natural landscapes to cultural heritage.
The findings are intended to inform future tourism strategies, enhance visitor experiences, and support sustainable growth in the Mid Wales tourism sector.
